Premature optimization is the root of all evil.

Simplicity is all but nothing that's there.

Design is not for philosophy it's for life.

Designing a product is designing a relationship.

All of science is largely formalized common sense.

Great design = getting people to do what you want.

Good design is obvious. Great design is transparent.

I don't want to be interesting. I want to be good.

If you can design one thing, you can design everything.

Real web designers write code. Always have, always will.

Brands play in an exciting sandbox of symbolic meanings.

Anyone who doesn’t design, accepts to be designed.

Clear thinking at the wrong moment can stifle creativity.

You want me to explain myself! give me a brush, not a pen

A first-rate story is easily killed by second-rate design.