The mind is not designed to grasp the laws of probability, even though the laws rule the universe.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

Good ideas come from everywhere. It's more important to recognize a good idea than to author it.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish.

Design is not really a way for me to express myself. Design is a product that we produce for a client.

My boyfriend likes to fuck my brains out on our kitchen island. Which tile would you recommend for that?

I just designed the world’s most inefficient no. It’s modeled after a downward sloping maybe.

Designing an airplane and modeling it after an ostrich is a stretch, but I’ve always been flexible.

What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand.

The name of a great writer is usually bigger than the title of his book. Both literally and figuratively.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

We must have design in a picture even at the expense of truth. You are using nature for your artistic needs.