The future will look futuristic only because we will be trying to make it look futuristic.

Spec = asking the world to have sex with you and promising dinner date to one lucky winner.

To provide simple scientific solutions to complex design problems is the job of an Enginee

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

When Art struggles, it succeeds; when revelling in its own successes, it as singularly fails.

When Art struggles, it succeeds; when revelling in its own successes, it as singularly fails.

You are the architect of your own future, so design your future with uncompromising sincerity.

The first airplanes looked more like flying furniture than the soaring dildos of today.


Good designs are in special places for those who has appreciation; bad designs are everywhere.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

I love the big scale and immediate impact of posters. They're my favourite things to design.

To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

Incessant smiling is one of the deadly tools used by someone whose intent is to make others cry.

the most important part of design is finding all the issues to be resolved. The rest are details

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.