If there is shit all around me, how can I eat my ice cream?

Nothing important should ever be more than two clicks away.

I like to reinvent myself — it’s part of my job.

As a rule, conventions only become conventions if they work.

Fashion is about two things: the evolution and the opposite.

Design is an art, creative artist must have a beautiful mind

Lean brands are the result of continually testing assumptions.

Big generate big v/s optimized & well designed generate big

Products shouldn’t just work well, they must unfold well.

People change, and so do their aspirations, and so should brands.

Graphic design will save the world right after rock and roll does.

All our media are given over to things that are better left unsaid.

If the statistics are boring, then you've got the wrong numbers.

Simplicity is about subtracting the obvious and adding the meaningful.

Een kunstenaar is een designer die kan aantonen dat hij geleden heeft.