Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

For me, meaning of design is to give soul to objects by Art. Art sometimes need to be in every part of daily life, not only in the galleries and museums.

It has all the right ingredients: rich contents, friendly, personal language, subtle humor, the right references, and a plethora of pointers to resources.

As a designer, you have to think in time and see things in sequence. You have to see information as a narrative form - Paul Mijksenaar quoted by Kim Bae

Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.

Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.

The other day I tried to design a finish line, but I didn’t know where to start. So I just sat there and drank Gatorade. Ah, but that’s life, no?

It's from Scandinavia!" This, we learned, was the name of a region, a cold and forsaken place where people stayed indoors and plotted the death of knobs.

He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.

Man was designed in a way in which he must eat in order to give him a solid reason to go to work everyday. This helps to keep him out of trouble. God is wise.

In the lobby of every business incubator there needs to be a bathtub, to get the ideas flowing. But to make it funktional, it needs to be used as a fish tank.

- It doesn't do anything obvious. But it might be able to do something in here. - Then she touched her hand to her heart. - Beautiful things sometimes do.

The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars.