It's not all that important that you be able to originate brilliant ideas... The more important talent is to be able to recognize good ideas from other people.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

Very often, what is meant to be a stepping stone turns out to be a slab of wet cement that will harden around your foot if you do not take the next step soon enough.

Some do not want to create rich experiences for others, others lack the ability to do so, but most just want to experience being rich, with little to no other experience.

Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users aregenerally in such a hurry that they routinely miss subtle cues.

Instead of chasing the idea of truth, what we should be doing is embracing the medium of drawing and using it for a purpose that fulfils our needs as an artist or designer.

Hooray! I finally finished making a new book cover. Now I just need to write the book. The cover is the image of a man hanging, so perhaps I’ll write a romance novel.

...Because beauty is typically the result of a few qualities working in concert, it can take more to guarantee the appeal of a bridge or a house than strength alone. (p 205)

God doesn't create imitations, so He designed you naturally. It’s ungratefulness to dream of putting on unnatural self. You have no right to fake God’s design!

Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.

Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

A shower curtain would make a great dress. If I make it for you, will you make love to me? Before you answer, you should know that I’m a bring my own bathtub kind of guy.

Some websites are completely optimized for simple conver- sion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.