A disappointed salesman of Coca-Cola returned from his assignment to Saudi Arabia A friend asked Why weren t you successful with the Saudis? The salesman explained When I got posted I was very confident that I would make a good sales pitch But I had a problem I didn t know how to speak Arabic So I planned to convey the message through three posters First poster: A man lying in the hot desert sand totally exhausted and fainting Second poster: The man is grinking Coca-Cola Third poster: Our man is now totally refreshed And then these posters were posted all over the place Terrific That should have worked said the friend The hell it should have said the salesman No one told me they read from right to left

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